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	<title>Bill Gross.com &#187; Uncategorized</title>
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		<title>TED 2010 in 100 Tweets</title>
		<link>http://www.billgross.com/2010/02/ted-2010-in-100-tweets/</link>
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		<pubDate>Mon, 15 Feb 2010 21:32:37 +0000</pubDate>
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		<description><![CDATA[Just got home from the TED conference, which I wildly enjoyed this year.  I have been going for 15 years, but I enjoyed it in a new way this year – by having a shared conversation with many others via Twitter.  It was a different experience, and I got a lot out of it.  I [...]]]></description>
			<content:encoded><![CDATA[<p>Just got home from the TED conference, which I wildly enjoyed this year.  I have been going for 15 years, but I enjoyed it in a new way this year – by having a shared conversation with many others via Twitter.  It was a different experience, and I got a lot out of it.  I “Tweeted” a couple hundred times, and I went to excerpt it here down to 100, and I ended up at 112.  I hope you enjoy these, and get a sense of the conference.  This is by no means complete, even though I attended every session, but it’s a taste of the arc.</p>
<p>Enjoy, and I’d love to hear your thoughts.</p>
<p>@Bill_Gross at Twitter</p>
<p>Tuesday, TED University</p>
<p>1. Arrived at #TED. Have been hosting monthly best of TED talk lunches at Idealab with great response. Would love feedback from others who have tried this.</p>
<p>2. You can cut the excitement in the room with a knife where #TED U is about to begin on Tuesday afternoon!</p>
<p>3. Helen Walters from BusinessWeek writes about #TED’s influence and growing digital reach. <a href="http://www.businessweek.com/innovate/content/feb2010/id2010029_313090.htm">http://www.businessweek.com/innovate/content/feb2010/id2010029_313090.htm</a></p>
<p><a href="http://www.businessweek.com/innovate/content/feb2010/id2010029_313090.htm"></a>4. #TED University has started. Great talk by Catherine Mohr about how to look at embodied energy in all areas of life, and in a new home. <a href="http://www.301monroe.com/">www.301monroe.com</a></p>
<p><a href="http://www.301monroe.com/"></a>5. Dan Kraft on the future of medicine predicts a $100 genome soon – jokes that your own genome will be in your #TED gift back in a few years.  Maybe he’s not joking…</p>
<p>6. Phil Zimbardo at #TED U talking about how people become heroes. The general population is at the center of the bell curve, and villains and heroes are the outliers. <a href="http://heroworkshop.wordpress.com/2008/04/28/new-zimbardo-research-a-survey/">http://heroworkshop.wordpress.com/2008/04/28/new-zimbardo-research-a-survey/</a></p>
<p><a href="http://heroworkshop.wordpress.com/2008/04/28/new-zimbardo-research-a-survey/"></a>7. Cindy Gallop at #TED U – imagine if every good intention could be turned instantly into action.  Launching new website IfWeRanTheWorld.  Change the world for the better one “micro-action” at a time. <a href="http://www.designglut.com/2010/01/cindy-gallop-on-ifwerantheworld-com/">http://www.designglut.com/2010/01/cindy-gallop-on-ifwerantheworld-com/</a></p>
<p><a href="http://www.designglut.com/2010/01/cindy-gallop-on-ifwerantheworld-com/"></a>8. Wired Magazine posts article about how #TED makes strange bedfellows. <a href="http://www.wired.com/epicenter/2010/02/ted-conference-2010/">http://www.wired.com/epicenter/2010/02/ted-conference-2010/</a></p>
<p><a href="http://www.wired.com/epicenter/2010/02/ted-conference-2010/"></a>9. Why are babies so cute?  #TED U talk about how this cuteness is necessary for survival.  Strong nurturing response comes from visual trigger.</p>
<p>10.  #TED U &#8211; How to capture great moments in photography – “Keep your eyes roving all the time, work to capture surprising, wonderful moments.” “Capture what something looks like, and also what it FEELS like.”</p>
<p>11. Rob Cook of Pixar arguing against the Kurzweil “singularity” in 2045 – “it underestimates what we don’t know about what makes humans human.”  “If you want to appreciate the richness of human intelligence, looking at artists is a good place to start.”</p>
<p>12.  Standing ovation at #TED U for musician Robert Gupta.</p>
<p>13.  Derek Sivers on becoming a leader &#8211; the first follower is what turns a lone nut into a leader.  A leader has to stand out and be willing to be ridiculed.  Regard your first followers as equals. <a href="http://sivers.org/ff">http://sivers.org/ff</a></p>
<p>14.  Omar Ahmad at #TED U recommends sending a paper letter once a month to elected officials you want to influence.  Probably not a bad idea.</p>
<p>15. For copyright purposes, YouTube analyzes 100 years of video every day.</p>
<p>16.  Kindergartners beat MBA’s at the “marshmallow and spaghetti” challenge because they iterate, and they are not trying to be CEO. <a href="http://www.sciencemuseum.org.uk/~/media/Documents/launchpad_activities/spaghetti_challenge.ashx">http://www.sciencemuseum.org.uk/~/media/Documents/launchpad_activities/spaghetti_challenge.ashx</a></p>
<p><a href="http://www.sciencemuseum.org.uk/~/media/Documents/launchpad_activities/spaghetti_challenge.ashx"></a>17. Manu Prakash giving talk on how to walk on water – how pond-skaters can move at 1.5 meters/second. <a href="http://www.me.gatech.edu/hu/Research/Hu08_Bush.pdf">http://www.me.gatech.edu/hu/Research/Hu08_Bush.pdf</a></p>
<p>18.  Watching a heartbreaking video showing how the Taliban is training young boys in school to become suicide bombers.  To make them dangerous, they take away everything in life and promise them all this and more later in paradise.</p>
<p>19.  Keith Ferrazzi – “that other person over there just got promoted because the boss likes him… well no shit!”  Relationships are critical.  To start a relationship, vulnerability is not your kryptonite, it’s your superpower.  Use your humanity and your insecurity. <a href="http://www.keithferrazzi.com/">http://www.keithferrazzi.com/</a></p>
<p>Wednesday, Session 1: Mindshift</p>
<p>20. Chris Anderson at opening moments of first #TED session – “The last year was disappointing and the world needs a re-start!”</p>
<p>21.  TED Talk #1, Dan Kahneman – “happiness is mainly being satisfied with people we like, but there are several cognitive traps that make it hard to evaluate happiness.”  We think of the future not as a vision of the future but as anticipated memories. <a href="http://www.abc.net.au/rn/science/mind/s923773.htm">http://www.abc.net.au/rn/science/mind/s923773.htm</a></p>
<p>22. Poverty researcher Esther Duflo on how to measure the cost-effectiveness of poverty-solving – you get an extra year of school attendance for only $3 by de-worming. <a href="http://www.technologyreview.com/article/24124/">http://www.technologyreview.com/article/24124/</a></p>
<p>23. Jake Shimabukuro, Hawaiian Ukulele virtuoso got a standing ovation for his amazing performance of Ave Maria and Bohemian Rhapsody. <a href="http://mashable.com/2010/02/11/interview-jake-shimabukuro/">http://mashable.com/2010/02/11/interview-jake-shimabukuro/</a></p>
<p>24. Can we eat to cure cancer? William Li from Angiogenesis Foundation. <a href="http://www.angio.org/">http://www.angio.org/</a></p>
<p>25.  Philip Kaplan showing Blippy &#8211; credit card where everything you buy is streamed to your friends.</p>
<p><a href="http://gigaom.com/2009/12/22/blippys-philip-kaplan-on-the-last-frontier-of-private-info/">http://gigaom.com/2009/12/22/blippys-philip-kaplan-on-the-last-frontier-of-private-info/</a></p>
<p>26. Frank Drake on why other civilizations haven’t visited us – “it’s too expensive!”  Also talks about using the Sun (or any star) and an enormous telescope because of its gravity-based light-bending properties. <a href="http://www.centauri-dreams.org/?p=785">http://www.centauri-dreams.org/?p=785</a></p>
<p>27.  Meg Ryan introduces this year’s TED Prize winner Jamie Oliver who goes on to give fantastic speech on healthy eating. His comment on schools, “if you don’t have knives and forks in school, then you are endorsing fast food!” <a href="http://www.tedprize.org/jamie-oliver/">http://www.tedprize.org/jamie-oliver/</a></p>
<p>28. Jamie Oliver&#8217;s wish-to educate every child about food-to inspire families to cook again, to empower people everywhere to fight obesity.</p>
<p>29. Sheryl Crow just invited Thomas Dolby out on stage to play with her.</p>
<p>Thursday, Session 4: Reason</p>
<p>30. Michael Spector on science and myth – “be skeptical, ask questions, but when you get the proof, you need to accept the proof!” <a href="http://www.michaelspecter.com/">http://www.michaelspecter.com/</a> We have leaped not only into the arms of big pharma, we have also leaped into “big placeba!”</p>
<p>31.  Sam Harris gave an amazing talk on the price in human suffering of being open-minded. <a href="http://www.wired.com/epicenter/2010/02/universal-morality/">http://www.wired.com/epicenter/2010/02/universal-morality/</a> “What does voluntary mean in a community where when a girl gets raped, her father’s first impulse is to murder her out of shame?”</p>
<p>32. Funny TV ad for Nolan’s Cheddar Cheese just shown to big laughs. <a href="http://www.youtube.com/watch?v=7xK9qv611sU">http://www.youtube.com/watch?v=7xK9qv611sU</a></p>
<p>33. Michael Sandel – we need better political debates – we need to discover the lost art of democratic argument. <a href="http://www.onpointradio.org/2009/12/michael-sandel-on-justice">http://www.onpointradio.org/2009/12/michael-sandel-on-justice</a></p>
<p>34. Chris Anderson is begging Moot to not have 4Chan users take down TED.com.  He’s asking them to be nice.  Moot – “the reason my parents appreciate the site 4Chan is that they don’t understand it!”</p>
<p>35.  Kevin Bales on slavery, 27 million around the world. Slavery begins with “want a job?”  If someone is destitute, that is the first step.</p>
<p>36. Kevin Bales, “There is a complete collapse in the price of human beings.  This is driving the explosion of slavery.”</p>
<p>37.  Kevin Bales, “Slavery is on the edge of being extinct, but we need to push it over the edge and give it the boot.”</p>
<p>38. Kevin Bales, “Total cost to lift the world out of slavery, $10.8B, or what we spend on pretzels!”</p>
<p>39. Kevin Bales, “If we can’t use our intellectual power to end slavery, then are we truly free?” <a href="http://www.tonic.com/article/ted-2010-kevin-bales-end-slavery/">http://www.tonic.com/article/ted-2010-kevin-bales-end-slavery/</a></p>
<p>40. Stewart Brand quoting David Mackay during nuclear debate, “I’m not trying to be pro-nuclear, I’m just trying to be pro-arithmetic.”</p>
<p>41.  Jane McGonical – “so far we’ve spent 5.93 million years playing World of Warcraft game. <a href="http://news.yahoo.com/s/afp/20100212/lf_afp/lifestyleusitinternetvideogamested_20100212200433">http://news.yahoo.com/s/afp/20100212/lf_afp/lifestyleusitinternetvideogamested_20100212200433</a></p>
<p>42. The average young person growing up in the US will spend 10,000 hours playing online games by age 21 – the same amount of time spent in school.</p>
<p>43. Amazing dance group League of Extraordinary Dancers <a href="http://www.thelxd.com/">www.theLXD.com</a></p>
<p>44. New Bing maps that integrate Photosynth are just amazing.  <a href="http://www.bing.com/maps/explore">www.bing.com/maps/explore</a> you need to install Silverlight.</p>
<p>45.  Nathan Mhyrvold shows amazing laser-based mosquito-zapper to address malaria.  Better than spraying, awareness, nets. <a href="http://www.youtube.com/watch?v=dl4rrYsXja8">http://www.youtube.com/watch?v=dl4rrYsXja8</a></p>
<p>46. Nathan says shooting mosquitoes out of the sky with lasers is the “pinky-suck” moment &#8211; like Austin Powers.</p>
<p>47.  Nathan says mosquito wing motor continues flapping even after they kill mosquito and as it’s falling to the ground.</p>
<p>48. Andrew Bird is making some magical, musical experience. Wow!</p>
<p>49. I’m so lucky to be at #TED.  It’s not really fair.  I see all the TED envy on Twitter.  I wish everyone could feel this shared experience.</p>
<p>50. Andrew Bird is stunning everyone!</p>
<p>51. Andrew Bird is exhibiting first-hand the “reckless curiosity” which he just proclaimed that the world needs now.  So meta!</p>
<p>52.  Andrew Bird gets a standing ovation for creating ethereal magic!</p>
<p>53.  Wolfram – run all possible cellular automata simple rules lead to amazing thing.  When he first saw this, it was a shock to him.</p>
<p>54.  Wolfram – “nature is just sampling what’s out there in the computational universe, and just sometimes, we get surprising beauty.”</p>
<p>55.  Wolfram Alpha – goal is to be a serious knowledge engine to answer questions, starting first with 2+2 and then getting harder.</p>
<p>56.  Gary Flake from MSFT is showing new “pivot” tool to be able to visualize patterns in data.  Radical new visualization power.  <a href="http://www.getpivot.com/">http://www.getpivot.com/</a></p>
<p>57.  Gary Flake visualizing every single Wikipedia page &#8211; showing &#8220;insights&#8221; that can be uncovered from patterns and connections.</p>
<p>58. Gary Flake encouraging us to extract information from patterns in data. A peek here: <a href="http://bit.ly/2r3H3F" target="_blank">http://bit.ly/2r3H3F</a></p>
<p>59.  Seth Berkley talking about an important vaccine. More on Seth Berkeley at Huffington Post here: <a href="http://bit.ly/bTqAJj" target="_blank">http://bit.ly/bTqAJj</a></p>
<p>60. Pivot, Alpha, new MSFT maps demo all show the re-migration of hi-computational power back into applications to make them exciting again.</p>
<p>61.  Andrew Bird &#8220;what the world need now is reckless curiosity.&#8221; What the world needs now are more artists like Andrew Bird. BG</p>
<p>62. Nexus One demo of Google Translate &#8211; like the Rosetta Stone in your pocket!</p>
<p>63. Al Gore said representatives came up to him in Copenhagen and said, &#8220;the World now has one problem and it&#8217;s YOUR United States Senate!&#8221;</p>
<p>64. <a title="#TED" href="http://twitter.com/search?q=%23TED">#TED</a> U my wife was getting ready for a dinner party, and asked, &#8220;do you like my hair?&#8221; Damn, this is exactly the dilemma of Google in China.</p>
<p>65.  Gary Lauder gave a great, clever talk about how to save time/money/resources @ stop signs with new type of yield.<a href="http://bit.ly/9VmQ4t" target="_blank">http://bit.ly/9VmQ4t</a></p>
<p>66. Very funny video shown at <a title="#TED" href="http://twitter.com/search?q=%23TED">#TED</a> University about a weatherman freaking out at the terrible weather report.<a href="http://bit.ly/bWZ1G8" target="_blank">http://bit.ly/bWZ1G8</a></p>
<p>67.  The carbon footprint of our online habits presentation at<a title="#TED" href="http://twitter.com/search?q=%23TED">#TED</a> University <a href="http://bit.ly/dBMDLE" target="_blank">http://bit.ly/dBMDLE</a> &#8211; typically about 1-2% of total carbon usage</p>
<p>68. Ann Marie Thomas talking about / lamenting that kids don&#8217;t get enough of a chance to build things &#8211; how it really unleashed imagination.</p>
<p>69. John Underkoffler talking about new interfaces for the future &#8211; gesture &#8211; the OS IS the interface.</p>
<p>Friday, Session 8: Boldness</p>
<p>70. Video of Demo that John Underkoffler is showing at<a title="#TED" href="http://twitter.com/search?q=%23TED">#TED</a> that is online at MIT <a href="http://bit.ly/cB5KE7" target="_blank">http://bit.ly/cB5KE7</a></p>
<p><a href="http://bit.ly/cB5KE7" target="_blank"></a>71. Very interesting 2 see dramatic new speed of evolution in user interface &#8211; multi-touch, iPhone, Wii, accelerometer controllers, gesture.</p>
<p>72.  Google entered China operation in 2006, &amp; Sergey felt things improved, despite censoring, speaking @ <a title="#TED" href="http://twitter.com/search?q=%23TED">#TED</a>, but things started going downhill, particularly after the Olympics.</p>
<p>73.  George Church from Harvard, pioneer in genome sequencing, his documentary film about personal genome here:<a href="http://bit.ly/eZS5W" target="_blank">http://bit.ly/eZS5W</a></p>
<p>74.  I find it striking that Sergey was on stage @ <a title="#TED" href="http://twitter.com/search?q=%23TED">#TED</a> talking about the huge China censorship / issue and people are tweeting about his shoes!</p>
<p>75.  The promises we make to children should be sacred.<a title="#TED" href="http://twitter.com/search?q=%23TED">#TED</a> speakers Mike and Dave from KIPP.</p>
<p>76.  Dare to be Different MTV Commercial showed at <a title="#TED" href="http://twitter.com/search?q=%23TED">#TED</a>can be seen here: <a href="http://bit.ly/bbcGxl" target="_blank">http://bit.ly/bbcGxl</a></p>
<p>77.  <a href="http://twitter.com/BillGates">@BillGates</a> is about to speak at #TED-can&#8217;t wait to hear what he has to say. He has the most breadth and depth of knowledge I have ever seen.</p>
<p>78. <a href="http://twitter.com/BillGates">@BillGates</a> &#8220;if you could pick one thing to reduce the price of to reduce poverty it would be energy for half the price and no carbon.”</p>
<p>79.  CO2 = People x Services x Energy x CO2 per unit of energy, this is the equation that we need to take down near zero. Bill Gates at <a title="#TED" href="http://twitter.com/search?q=%23TED">#TED</a></p>
<p>80.&#8221;If you gave me one wish over the next 50 years, it would energy for 1/2 the cost and no CO2, that would be my wish.&#8221;<a href="http://twitter.com/BillGates">@BillGates</a> at <a title="#TED" href="http://twitter.com/search?q=%23TED">#TED</a></p>
<p>81.  “All the batteries on Earth can store less than 10 minutes of the world’s electricity needs.” @BillGates @ #TED.</p>
<p>82. Bill Gates believes we have 20 years to invent and 20 years to deploy &#8211; that&#8217;s sort of the deadline we have to solve this crisis.&#8221;</p>
<p>83. A molecule of uranium has about a million times more energy than a molecule of coal - <a href="http://twitter.com/BillGates">@BillGates</a> @#TED</p>
<p>84. Bill Gates &#8211; The rich can afford it. We can all pay 5x more for our energy and our lives won&#8217;t change, it’s the other 2 billion that would suffer.</p>
<p>85. Temple Grandin is speaking now at <a title="#TED" href="http://twitter.com/search?q=%23TED">#TED</a>. Here is an interview with her on NPR with Ira Flatow <a href="http://bit.ly/5cD8E" target="_blank">http://bit.ly/5cD8E</a></p>
<p>86. Here is a link to Bill Gates&#8217; slides from his energy presentation at <a title="#TED" href="http://twitter.com/search?q=%23TED">#TED</a> on Friday. <a href="http://ow.ly/17cm6" target="_blank">http://ow.ly/17cm6</a> The video should be available soon.</p>
<p>87. &#8220;The electricity industry spends less on R&amp;D as a percentage of revenues than the dog food industry!&#8221; &#8211; Nate Lewis, Caltech Chemist @ <a title="#TED" href="http://twitter.com/search?q=%23TED">#TED</a></p>
<p>88. Artist Marian Bantjes talking @ <a title="#TED" href="http://twitter.com/search?q=%23TED">#TED</a>. Here are some pieces of amazing art inspired by her dentist! <a href="http://bit.ly/cfruIB" target="_blank">http://bit.ly/cfruIB</a></p>
<p>89. &#8220;Beauty is nature&#8217;s way of having natural selection work from a distance.&#8221; Denis Dutton speaking @#TED about beauty versus food in survival.</p>
<p>90. <a href="http://twitter.com/SarahSilverman">@SarahSilverman</a> <a title="#TED" href="http://twitter.com/search?q=%23TED">#TED</a> &#8220;I was walking down the street in New York and a guy whistled, and I turned around and said ugh, and he said, not you!&#8221;</p>
<p>91.  David Rockwell at <a title="#TED" href="http://twitter.com/search?q=%23TED">#TED</a> announces that he&#8217;ll be building/designing 100 playgrounds around the United States &#8211; goal to create a sense of play.</p>
<p>92. David Rockwell at <a title="#TED" href="http://twitter.com/search?q=%23TED">#TED</a> on his imagination playgrounds &#8211; bye, bye jungle gym. Time Magazine shows pictures here<a href="http://bit.ly/9oYfIw" target="_blank">http://bit.ly/9oYfIw</a></p>
<p>93. New quad rotor helicopter being shown at <a title="#TED" href="http://twitter.com/search?q=%23TED">#TED</a> with integrated augmented reality &#8211; controllable by iPhone &#8211; see it here<a href="http://bit.ly/8GzO4D" target="_blank">http://bit.ly/8GzO4D</a></p>
<p>Saturday, Session 11: Simplicity</p>
<p>94. Mandelbrot, 1st full-time &#8220;fractalist&#8221; shows the &#8220;complication&#8221; of a cauliflower. Interview with great pics here:<a href="http://bit.ly/a7yWl8" target="_blank">http://bit.ly/a7yWl8</a> <a title="#TED" href="http://twitter.com/search?q=%23TED">#TED</a></p>
<p>95.  Mandelbrot tells how the &#8220;roughness&#8221; number can describe the surfaces of mountain ranges, cauliflowers, and the inside of a lung. <a title="#TED" href="http://twitter.com/search?q=%23TED">#TED</a></p>
<p>96.  A human lung&#8217;s volume is very tiny, but it has an enormous area-it is nearly space filling. Surface area is about = to a tennis court!</p>
<p>97.  Sam Harris a few days ago gave 1 of the <a title="#TED" href="http://twitter.com/search?q=%23TED">#TED</a> talks that I really can&#8217;t wait 4 it to be online.Wired Mag sums it up here: <a href="http://bit.ly/a1s9rs">http://bit.ly/a1s9rs</a></p>
<p>98. “Academics like complexity and emergence &#8211; the world puts up with it reluctantly, but really wants simplicity.&#8221; George Whitesides.</p>
<p>99. &#8220;There are things that can appear very complex, but in actuality, they are just &#8220;stacked&#8221; simplicity.&#8221; George Whitesides.</p>
<p>100. Big standing ovation for &#8220;common sense&#8221; at end of Philip Howard&#8217;s talk on absurd unintended consequences of legal action in our system.</p>
<p>101. Philip K. Howard: judge a law by its effect of the broader society, not a single disgruntled individual.</p>
<p>102. GNH (Gross National Happiness) versus GDP &#8211; for happiness, how do you feel about how you spend your time each day? Conley.</p>
<p>103. Conley happiness equation &#8211; Wanting what you have/Having what you want. Western countries focus on the denominator instead of numerator.</p>
<p>104. Conley speaking about happiness around the world. Check out the world happiness index country by country: <a href="http://bit.ly/17etDQ" target="_blank">http://bit.ly/17etDQ</a></p>
<p><a href="http://bit.ly/17etDQ" target="_blank"></a>105. &#8220;Nature&#8217;s imagination is so boundless compared to our own meager human imagination.&#8221; &#8211; James Cameron</p>
<p>106. Jim Cameron pitched Titanic as &#8220;Love Story on a Ship,&#8221; but what he really wanted 2 do was get a chance to dive down to see the Titanic!</p>
<p>107. James Cameron online on the making of Titanic<a href="http://bit.ly/9KFfVE" target="_blank">http://bit.ly/9KFfVE</a> and how his $200m gamble paid off and made $1 Billion.</p>
<p>108. &#8220;Don&#8217;t put limitations on yourself, others will do that for you.&#8221; &#8211; James Cameron at <a title="#TED" href="http://twitter.com/search?q=%23TED">#TED</a> &#8220;Failure IS an option, but FEAR is not!&#8221;</p>
<p>109. Sir Ken Robinson on great Abe Lincoln quote from 1862 &#8211; The dogmas of the quiet past are inadequate&#8230; full quote here:<a href="http://bit.ly/acHT68" target="_blank">http://bit.ly/acHT68</a></p>
<p><a href="http://bit.ly/acHT68" target="_blank"></a>110. Ken Robison&#8217;s daughter never wears a watch. She says, &#8220;It&#8217;s a single function device.&#8221; He says, &#8220;no, no, here&#8217;s the date.&#8221;<a title="#TED" href="http://twitter.com/search?q=%23TED">#TED</a></p>
<p><a title="#TED" href="http://twitter.com/search?q=%23TED"></a>111. 12-year old child prodigy <a href="http://bit.ly/13HiR" target="_blank">http://bit.ly/13HiR</a> @ <a title="#TED" href="http://twitter.com/search?q=%23TED">#TED</a>&#8220;Kids love challenges, but when expectations are low, trust me, we will sink to them.&#8221;</p>
<p>112. Just concluded an amazing <a title="#TED" href="http://twitter.com/search?q=%23TED">#TED</a> full of Ideas Worth Spreading. I&#8217;d like to share ideas with <a href="http://twitter.com/TEDChris">@TEDChris</a> about helping turn those into reality.</p>

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		<title>It’s not just about Climate Change, it’s about Freedom</title>
		<link>http://www.billgross.com/2009/12/it%e2%80%99s-not-just-about-climate-change-it%e2%80%99s-about-freedom/</link>
		<comments>http://www.billgross.com/2009/12/it%e2%80%99s-not-just-about-climate-change-it%e2%80%99s-about-freedom/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 15:56:53 +0000</pubDate>
		<dc:creator>bill</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.billgross.com/?p=36</guid>
		<description><![CDATA[Renewable energy = freedom, and we get to address climate change to boot.  With the Copenhagen Summit in full swing, I wanted to add this to the discussion.
200,000 years ago, we first controlled fire, 4,000 years ago we invented the wheel, and 150 years ago we began burning every fossil fuel we could dig out [...]]]></description>
			<content:encoded><![CDATA[<p>Renewable energy = freedom, and we get to address climate change to boot.  With the Copenhagen Summit in full swing, I wanted to add this to the discussion.</p>
<p>200,000 years ago, we first controlled fire, 4,000 years ago we invented the wheel, and 150 years ago we began burning every fossil fuel we could dig out of the ground.  That era will end and be just a tiny blip in the story of man.  However, every effort man has made to get more control over energy from outside of his body, and get more efficient in using that energy, his standard of living has increased, and his level of freedom has increased.</p>
<p>The ultimate end game of man’s progress in the control of energy is to renewably create his energy.  Once that is achieved, there will be no more fighting over resources, and no limit to man’s potential.  Energy = Freedom, or more precisely, renewable energy brings freedom.</p>
<p>And by the way, renewable energy means no emissions, and no carbon, so you get that benefit also.  But I would say the following – that carbon control should not be the cake, it should be the icing.  If you believe that, then the debate over man’s causality in climate change is a moot point, and the only thing that matters is to find the single most cost-effective way to enter the entirely renewable energy era.</p>

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		<title>Why do today what you can put off until tomorrow?</title>
		<link>http://www.billgross.com/2009/11/why-do-today-what-you-can-put-off-until-tomorrow/</link>
		<comments>http://www.billgross.com/2009/11/why-do-today-what-you-can-put-off-until-tomorrow/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 16:00:19 +0000</pubDate>
		<dc:creator>bill</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.billgross.com/?p=32</guid>
		<description><![CDATA[I just read about Obama and other leaders deciding to punt on a binding agreement on Climate Change in Copenhagen.  What a disappointment!  Human beings LOVE to procrastinate, so we often need others &#8211; policy &#8211; to force us into community long-term plans.  It&#8217;s such a shame that even the Governments are now procrastinating as [...]]]></description>
			<content:encoded><![CDATA[<p>I just read about Obama and other leaders deciding to punt on a binding agreement on Climate Change in Copenhagen.  What a disappointment!  Human beings LOVE to procrastinate, so we often need others &#8211; policy &#8211; to force us into community long-term plans.  It&#8217;s such a shame that even the Governments are now procrastinating as well as us individuals.  Maybe it&#8217;s just the heath-care plan, maybe it&#8217;s just the economy.  I hope those two things are resolved in time for us to make an impact and get a global agreement in place.  At a sustainability symposium that I attended at Caltech yesterday, Undersecretary of the DOE and Physicist Steve Koonin artfully presented how dire the situation really is &#8211; mainly because of demographic and economic shifts around the world.  India and China are really going to change the planet as they approach our wealth and flamboyant energy use.</p>

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		<title>Throw-away culture – maybe we need a disposal tax?</title>
		<link>http://www.billgross.com/2009/11/throw-away-culture-%e2%80%93-maybe-we-need-a-disposal-tax/</link>
		<comments>http://www.billgross.com/2009/11/throw-away-culture-%e2%80%93-maybe-we-need-a-disposal-tax/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 04:55:47 +0000</pubDate>
		<dc:creator>bill</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[                I was brushing my teeth yesterday with the amazing $6.95 Crest electric toothbrush.  It’s great &#8211; it’s simple, and cheap, and I know the story of the clever entrepreneurs who designed it and sold their company for $400m [...]]]></description>
			<content:encoded><![CDATA[<p>                I was brushing my teeth yesterday with the amazing $6.95 Crest electric toothbrush.  It’s great &#8211; it’s simple, and cheap, and I know the story of the clever entrepreneurs who designed it and sold their company for $400m to P&#038;G.</p>
<p>                I was thinking about how I get a new one every few months, instead of just paying $99, or much more, for a great reliable 5-year version.  The 5-year version would have rechargeable batteries, a nice inductive charger, a nice stand, and extra brushes.  The $6.95 one has none of those, and I throw it out for a new one fairly often.  Economically, I come out ahead, never having to lay out $99+ up front and I can have one in more than one bathroom, and one in my luggage for travel, etc.  But then I realized I’m throwing it out so often, filling up the earth with the junk, and using up precious materials on the planet.  But I do it because it’s convenient, and because it’s cheap.</p>
<p>                It’s quite selfish, however.  It’s cheaper for me, but for the planet?  This example plays itself out in millions of our daily items – not just all of our plastic disposables, cups, bags, but also all of our computers, tires, and really everything.  Since there is no charge for throwing anything away, most of the incentive to make something last a long time is offset by the super low upfront cost.</p>
<p>                I can’t think of any other way to solve this other than to have a “disposal tax” that is added into the purchase price of everything based on it’s life, element usage, and disposal cost.  Unless there is a clear price signal that this matters, I think we will continue to descend into a low up-front cost, higher disposal-rate society.  I think there are lots of challenges here, but I think this is very important.  I’d love to hear thoughts to the contrary, and either why this wouldn’t work, or why this isn’t necessary.</p>

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		<title>Making a Dent in Cars on the Road.</title>
		<link>http://www.billgross.com/2009/09/making-a-dent-in-cars-on-the-road/</link>
		<comments>http://www.billgross.com/2009/09/making-a-dent-in-cars-on-the-road/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 03:23:55 +0000</pubDate>
		<dc:creator>bill</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.billgross.com/?p=27</guid>
		<description><![CDATA[I&#8217;m here at the Clinton Global Initiative Conference in New York, and attended a great panel discussion on cars this morning, led by David Sandalow from the DOE and Jack Hidary.  The discussion was that there are approximately 245 million cars in the United States, and 800 million in the world.  Buy 2020 there will [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m here at the Clinton Global Initiative Conference in New York, and attended a great panel discussion on cars this morning, led by David Sandalow from the DOE and Jack Hidary.  The discussion was that there are approximately 245 million cars in the United States, and 800 million in the world.  Buy 2020 there will be more than a billion because of all the new cars being purchased in China and India.  If there were even 1,000,000 plug-in hybrids on the road by 2020, that would only be 0.1% of the cars.  10m would only be 1%.  To make a big impact, it&#8217;s nearly impossible, because the installed base is so huge.</p>
<p>Today, the world uses 83 million barrels of oil per day, down from the peak a few years ago of 85 million.  The current worldwide capacity to get oil out of the ground is believed to be 85.5 million barrels per day.  With 200 million more cars on the road in just 10 years, the fighting over oil will be extreme.  We&#8217;ll need 100 million barrels per day and it&#8217;s believed that the most we can get is 90.</p>
<p>The transformation of the car industry that is necessary to enable to world to survive on 90 million barrels per day is mind boggling.  All the great startups being funded, and all the great things going on to improve cars, even if they all happened and bore fruit &#8212; it&#8217;s still so hard for there to be enough new efficient vehicles to make a dent.  And this is even more so because cars are being built better, and last longer, and so are being turned over more slowly than ever before.</p>

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		<title>Europe Cares More About Climate Change Than America?</title>
		<link>http://www.billgross.com/2009/09/europe-cares-more-about-climate-change-than-america/</link>
		<comments>http://www.billgross.com/2009/09/europe-cares-more-about-climate-change-than-america/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 08:20:09 +0000</pubDate>
		<dc:creator>bill</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.billgross.com/2009/09/europe-cares-more-about-climate-change-than-america/</guid>
		<description><![CDATA[I&#8217;m over here in Berlin for the Solar Paces 2009 energy conference.  It sure feels like Germany in particular, and Europe in general, both are taking renewable energy and efficiency much more seriously than we do in America.  They are making bigger investments, and discussing plans on a bigger scale than I hear [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m over here in Berlin for the Solar Paces 2009 energy conference.  It sure feels like Germany in particular, and Europe in general, both are taking renewable energy and efficiency much more seriously than we do in America.  They are making bigger investments, and discussing plans on a bigger scale than I hear in the United States.  I wonder if it&#8217;s because their economy is better, or do they care more, or do they understand the problem differently?  As the conference here proceeds, I look forward to a better understanding of the best solutions that people propose.</p>

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		<title>Cash for Clunkers should be improved and extended</title>
		<link>http://www.billgross.com/2009/08/cash-for-clunkers-should-be-improved-and-extended/</link>
		<comments>http://www.billgross.com/2009/08/cash-for-clunkers-should-be-improved-and-extended/#comments</comments>
		<pubDate>Sun, 23 Aug 2009 15:42:49 +0000</pubDate>
		<dc:creator>bill</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.billgross.com/?p=19</guid>
		<description><![CDATA[By all measures, cash for clunkers has been a wild success.  More than 700,000 cars have been sold in about 3 weeks.  Even though some claim that only 200,000 of those would not have been sold at some point otherwise, that’s still huge.  And all of this has cost $3B of taxpaper money.
The leverage, however, [...]]]></description>
			<content:encoded><![CDATA[<p>By all measures, cash for clunkers has been a wild success.  More than 700,000 cars have been sold in about 3 weeks.  Even though some claim that only 200,000 of those would not have been sold at some point otherwise, that’s still huge.  And all of this has cost $3B of taxpaper money.</p>
<p>The leverage, however, has been huge.  If the average sale is $20,000, and the average rebates is $4,000, there’s a 5x multiplier on a boost to the economy.  I don’t know what other stimulus funds have had a 5x boost.</p>
<p>I strongly feel we should reduce the cash for clunkers fee to $2,000 for two months, and then $1,000 for two months and allow up to $5B or $10B more, since we can then get 10x or 20x multiplier at that reduced amount.</p>
<p>I feel that we need to find more of this kind of stimulus – if we are going to provide stimulus at all.  We gave $50B to the car companies immediately and got nothing like this bang for the buck – for less than 1/5<sup>th</sup> that amount we could do so much more.</p>
<p>Am I missing something here?  I’d love to hear what any downside of this could be.</p>

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		<title>Creeping Floor Price of Oil</title>
		<link>http://www.billgross.com/2009/04/creeping-floor-price-of-oil/</link>
		<comments>http://www.billgross.com/2009/04/creeping-floor-price-of-oil/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 11:07:04 +0000</pubDate>
		<dc:creator>bill</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.billgross.com/?p=17</guid>
		<description><![CDATA[Here&#8217;s a new twist to my post below on a $100 floor price of oil.
Creep up the floor price.  Imagine something like a $5 rise in the floor per quarter, and leveling off at some point, maybe even at $150/barrel.
Several important reasons for this twist:
1. it would gradually phase in the pain (even though all [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s a new twist to my post below on a $100 floor price of oil.</p>
<p><strong>Creep up the floor price.  Imagine something like a $5 rise in the floor per quarter, and leveling off at some point, maybe even at $150/barrel.</strong></p>
<p>Several important reasons for this twist:</p>
<p>1. it would gradually phase in the pain (even though all the money should be given back in the form of lower taxes elsewhere &#8212; I propose this should be tax neutral.  The only purpose should be encouraging different use patterns and stability and predictability.</p>
<p>2. it would be a dramatic boost to the car industry.  Here&#8217;s what I learned about the car industry since I wrote my last post on this: the car industry needs predictability to succeed.  The wild volatility in the price of fuel is what causes the making of the incorrect car models and the extra car inventory that is so harmful to the car industry.  There is no other industry where the swing in the price of an outside substance &#8212; not under the control or predictability of the car industry &#8212; affects the demand / value of its product so much.  Here&#8217;s what I heard from the CEO of Auto Nation at the WSJ:EcoNomics conference &#8212; when gas prices went from $2 to $3, to $$ and then back down to $3 and then $2 last year, he said that the value of a used Prius went from $15,000, to $20,000, and then to $25,000 at $4.  Then it went back down to $20k, and $15k on the way back.  It was completely symmetric on the way up and down and swung $10,000 (or more than 40% in value) just by a $2 swing in gas prices.  Think about this.  You are a car company planning to invest $1B or $2B to make your car making decision 3-4 years out and there&#8217;s something you don&#8217;t control that can make the value swing more than $10,000, or more than 6x your profit on that product!  That&#8217;s insane, and unsustainable, and in fact, look what happened in that experiment.</p>
<p>Therefore, I think that it&#8217;s not even price of gas that matters, it&#8217;s just knowing with some stability what it will be, and if you took the current $50/barrel and just slowly phased in a $5/barrel floor increase, so it would be $70 in a year, $90 in two years, and so on, that would give an underlying hugely valuable signal to the market (both customers AND manufacturers).  Let me know what you think of this idea.</p>
<p>Thanks,</p>
<p>Bill</p>

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		<title>How Electricity Should Be Priced – Proportional to Use</title>
		<link>http://www.billgross.com/2009/01/how-electricity-should-be-priced-%e2%80%93-proportional-to-use/</link>
		<comments>http://www.billgross.com/2009/01/how-electricity-should-be-priced-%e2%80%93-proportional-to-use/#comments</comments>
		<pubDate>Sat, 31 Jan 2009 06:28:26 +0000</pubDate>
		<dc:creator>bill</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.billgross.com/?p=16</guid>
		<description><![CDATA[Here’s a very bold idea on how electricity should be priced that I believe could completely change the world in several positive ways.
It would be the first, global, progressive pricing scheme that would give “life-line” like service to all in need of the freedom and convenience of basic electricity.  Second, it would, at the same [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal">Here’s a very bold idea on how electricity should be priced that I believe could completely change the world in several positive ways.</p>
<p class="MsoNormal">It would be the first, global, progressive pricing scheme that would give “life-line” like service to all in need of the freedom and convenience of basic electricity.<span>  </span>Second, it would, at the same time, provide the incentive for renewable energy to blossom, in an extremely fair and global way.</p>
<p class="MsoNormal">The idea is this – take the lowest possible electricity price anywhere on the planet, about $0.03 per kilolwatt hour, and offer that rate to everyone on the planet, for their first kilowatt hour (per month, per person).<span>  </span>For each doubling of usage, increase the rate $0.01.<span>  </span>So if you use 2 kilowatt hours per month, your rate is $0.04.<span>  </span>For 4 kilowatt hours per month, per person, your rate is $0.05.</p>
<p class="MsoNormal">On a blended average basis, rates would not rise for any consumers basic consumption.<span>  </span>Only for very large consumption would rates rise slightly.<span>  </span>However, the large consumption rise would allow a fast payback on renewable energy installations, and utilities would know a fixed rate that they could earn for expanding usage and demand, and this would allow much greater deployment.</p>
<p class="MsoNormal">If the entire world could both stabilize and articulate an increasing rate like this, then that knowledge and stability to providers would encourage tremendous innovation and investment to meet the need.<span>  </span>Right now, in many places of the world, electricity is subsidized to be so inexpensive (Governments fund this by taking a loss) that it’s impossible for renewable to compete.<span>  </span>The intent is to provide affordable power to lower-income, smaller users.<span>  </span>But with fixed pricing, renewable competition is eliminated.<span>  </span>Logarithmic pricing would fix this and allow both – affordable power and unsubsidized renewable competition.</p>

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		<title>Oil Floor Price of $100 / Barrel</title>
		<link>http://www.billgross.com/2008/11/oil-floor-price-of-100-barrel/</link>
		<comments>http://www.billgross.com/2008/11/oil-floor-price-of-100-barrel/#comments</comments>
		<pubDate>Sat, 29 Nov 2008 23:26:53 +0000</pubDate>
		<dc:creator>bill</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.billgross.com/?p=15</guid>
		<description><![CDATA[A while ago, when oil was at $140 per barrel, I suggested that we set a floor price of $100 / barrel so that if there was ever a shock spike lower, we could achieve two things.  First, we could raise a lot of money to offset taxes, and now, with the economy in such [...]]]></description>
			<content:encoded><![CDATA[<p>A while ago, when oil was at $140 per barrel, I suggested that we set a floor price of $100 / barrel so that if there was ever a shock spike lower, we could achieve two things.  First, we could raise a lot of money to offset taxes, and now, with the economy in such trouble, to help out.  Second, we would make sure that there was never a short-term blip to discourage long-term investment in alternatives.  I&#8217;m afraid that might be going on right now.  I never anticipated such a dramatic economic decline like the one we are in right now.  I think people are therefore finding relief at the pump a welcome thing right now.  However, I think this could be deceptive as we bask in this short-term effect.</p>
<p>Had we instituted a $100 floor price of oil, just since the middle of September, when oil went below $100, we would have raised nearly half a billion dollars a day, or more than $33 billion so far.  That&#8217;s nothing to sneeze at, even in this new era of huge numbers we hear about.  Plus it would be continuing to pile up at more than $1B per day right now.  In addition, we would have no fear that investments in the future would not pay back at a particular rate, because of the certainly of minimum $100 / barrel oil.</p>
<p>On the one hand, I find it hard to bring myself to suggest people should be paying this extra price right now, but actually, I feel it&#8217;s the right thing.  Why?  Because with any good strategy, there is by definition a trade of a short-term loss in return for a long-term gain.  In this case, I feel setting a floor price of $100 (or any reasonably high number) is medicine that will definitely make the patient healthier in the long term.</p>
<p>I suspect there are people who would disagree.  I would love to hear what you think.</p>
<p>Thanks,</p>
<p>Bill</p>

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